Per what Aristotle said, “The whole is greater than the sum of its parts”; a piece of an ecosystem cannot surpass in size the greatness of that very ecosystem. On a previous article at Venture Beat by guest author, Soeren Stamer, he basically questions whether the approach to business by THE two internet giants (Google & Facebook) is all wrong from a long-term standpoint. In concept, the use of advertising is an accelerator to create the togetherness of a customer and a brand