If we think about the origin of the concept “commerce”, we see it dates back to 1530-1540 and it comes from a combination of Middle French and Latin languages in the form of “commercium” meaning “to trade together”. This concept stayed almost unaltered for centuries and it was only recently, in the last decades, that it suffered a mutation when a new “channel” was created for commerce to take place, we are, no doubt, talking about the digital world. From start, the new channe