As we finalize the first quarter of this year 2017, one tends to ponder about achievements so far and I get to realize how fast time goes by; not only this year precisely but, in fact, time in general and suddenly I remembered a phrase that one of my mentors once told me “Jose, remember and treasure this moment because as of right now we are as young as we will ever be”. Hearing this in the back of my head, it created a flashback that took me back about 20 years ago, when for

Back in 92-93, I was a foreign exchange student in San Diego (California) at Rancho Bernardo High School (a life changing experience for many reasons), when I first had a tête-a-tête with Prodigy (some kind of computer connected network). Back then, it was the early days of PCs and Macs, and for me it was still the days of evolving from BASIC to PASCAL programming (this is the part of the article when I corroborate that my brain BIOS dates back to a few decades). In these 25

There is an old saying that goes, “…to be found, you need to put yourself first on the map…”, implying that if you were not in the map you did not exist. Not really so sure how old that saying is, but as funny as it seems, to some extent it is still very valid. With time, much has been written about omni-channel strategies as the evolution of ATL, BTL and New Media campaigns (Online, mobile, etc). As many already know, the term “Omni” inherits its origin from Latin and it is