There is an old saying that goes, “…to be found, you need to put yourself first on the map…”, implying that if you were not in the map you did not exist. Not really so sure how old that saying is, but as funny as it seems, to some extent it is still very valid. With time, much has been written about omni-channel strategies as the evolution of ATL, BTL and New Media campaigns (Online, mobile, etc). As many already know, the term “Omni” inherits its origin from Latin and it is

Local is all around us, from a coffee shop, to a pharmacy, a supermarket, a restaurant, a park, a repair shop, a gas station, to basically every single point of interest we may encounter on a daily basis. The information we know about all these places and the way we navigate our day may be very much related. Today, both big and small cities have a life of its own; their behavior, their trends, their habits, they all define patterns and construct their very own DNA. Having sai