Per what Aristotle said, “The whole is greater than the sum of its parts”; a piece of an ecosystem cannot surpass in size the greatness of that very ecosystem. On a previous article at Venture Beat by guest author, Soeren Stamer, he basically questions whether the approach to business by THE two internet giants (Google & Facebook) is all wrong from a long-term standpoint. In concept, the use of advertising is an accelerator to create the togetherness of a customer and a brand

There is a hypothesis that claims that a new behavior or idea can quickly spread to other beings if there is a critical mass of recipients who have already captured or been exposed to such idea or type of behavior: the hundredth monkey effect. Now, if we quote one of Mark Zuckerberg’s statements where he declares “Our mission is to give people the power to share and to make the world more open and connected. We exist to give you a voice to share what matters to you — from pho