Every day, we hear technology has reinvented itself and always there are some skeptical who feel we are at the dawn of a new apocalypse where machines take over humanity like the Skynet from Terminator. Moving away from any final Judgment days, we cannot avoid to realize that actually many new technological advances are slowly getting infiltrated in our daily lives, from flying drones for delivery, artificial intelligence to answer our questions, self-driven cars that will ta

If we think about the origin of the concept “commerce”, we see it dates back to 1530-1540 and it comes from a combination of Middle French and Latin languages in the form of “commercium” meaning “to trade together”. This concept stayed almost unaltered for centuries and it was only recently, in the last decades, that it suffered a mutation when a new “channel” was created for commerce to take place, we are, no doubt, talking about the digital world. From start, the new channe

There is an old saying that goes, “…to be found, you need to put yourself first on the map…”, implying that if you were not in the map you did not exist. Not really so sure how old that saying is, but as funny as it seems, to some extent it is still very valid. With time, much has been written about omni-channel strategies as the evolution of ATL, BTL and New Media campaigns (Online, mobile, etc). As many already know, the term “Omni” inherits its origin from Latin and it is

Local is all around us, from a coffee shop, to a pharmacy, a supermarket, a restaurant, a park, a repair shop, a gas station, to basically every single point of interest we may encounter on a daily basis. The information we know about all these places and the way we navigate our day may be very much related. Today, both big and small cities have a life of its own; their behavior, their trends, their habits, they all define patterns and construct their very own DNA. Having sai